INSTAGRAM INFLUENCER: How To Build Your Personal Brand And Reach One Million Followers ...In Target! by BARTON JEREMY

Author:BARTON, JEREMY [BARTON, JEREMY]
Language: eng
Format: epub
Published: 2019-12-05T16:00:00+00:00

Instagram Influencer

When you need to get a product, and you are not sure what brand to buy from, where do you go to? Most of us visit the review sections of each product right?! Now, do you remember buying a product from store just because your favorite musician, actor, or footballer is their brand ambassador?!

Now that is the sole reason some of us buy the many products we use daily. We buy products based on word of mouth, reviews, and Influencer marketing on Instagram. Most times, the said products might not be the best available, but out five senses betray us to satisfy our love for our favorite Instagram Influencers. This is what is called Sensory Marketing utilized to promote awareness and sales of a product. Sensor marketing thrives on three major parameters-

To identify the consumer’s needs and emotions

To explore and capitalize on new markets

Growing brand loyalty

Does that sound a lot like how brands use Influencers to sell various products on Instagram? Yes, you are right.

Who is an Influencer?

An Influencer is mostly described as a blogger or content creator with engaged followership on social media that shares factual information, posts and opinions on various topics, trends, products and services that interest his/her followers via social media website or a blog. As against the popular belief that an Influencer must have a large following, Influencers are so-called because of the evident engagements characterized by likes and comments on their social media accounts. In essence, lesser amount of followers translates to higher engagement rates and increased returns on investments.

Types of Influencers

Influencers come from various niches of the industry, with followings based on unique interests and contents channeled toward a specific industry. Before choosing just any Influencer, it is crucial to understand the kind of Influencer that will be relevant to you be and one that will work best to increase sales and engagements for your page as a result of their influence.

These Influencers can be categorized into four different groups, namely the nano-, micro-, macro-, and mega- Influencers.

Nano- Influencers

They have the smallest amount of followers below 10,000; however, statistics have shown that they attract the best engagements. This is because; brands believe they are more cost-effective to manage in terms of payment than the mega Influencers. Also, they generate high engagement rates and a more significant ROI for potential brands.

Consumers love them because; they give recommendations easily and also respond to their questions, which promotes the Influencer”s brand as authentic and transparent. Consumers see the nano-Influencers as more genuine compared to the stars with mega-Influencer status, who they believe to be a simple digital marketing tactic.

Micro-Influencers

They have less than 100,000 followers, and they are mostly seen as experts in whatever field they find themselves. Just like the nano- Influencers, they produce high ROI for brands, but they are not cheaper when compared with the nano-Influencers. The audience of a micro-Influencer is targeted to a particular niche; they give brands an easier route to tap into the market.

Macro-Influencers

They have followers ranging from above 100,000 to below one million.

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